Users of the world, unite! The challenges and opportunities of Social Media

2009/10/14 by Andreas M. Kaplan, Andreas Kaplan, Michael Haenlein · 17,640 citations
Social Sciences · #Computer science #Digital Marketing and Social Media #Human–computer interaction #Impact of Technology on Adolescents #Internet privacy #Knowledge Management and Sharing #Metaverse #Political science #Public relations #Social media #Social media optimization #Sociology #Term (time) #The Internet #User-generated content #Virtual reality #Web 2.0 #World Wide Web

paper · doi:10.1016/j.bushor.2009.09.003

published in Business Horizons 53(1), 59-68 (Elsevier BV)

openalex publication_date 2009/10/14 · openalex created_date 2016/06/24 · openalex updated_date 2026/08/05

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