Role of big data and social media analytics for business to business sustainability: A participatory web context

2019/04/23 by Uthayasankar Sivarajah, Zahir Irani, Suraksha Gupta +1 · 325 citations
Business, Management and Accounting · Decision Sciences · Social Sciences · #Big Data and Business Intelligence #Business #Business analysis #Business analytics #Business intelligence #Business model #Business relationship management #Business transformation #Citizen journalism #Computer science #Digital Marketing and Social Media #Digital transformation #Electronic business #Knowledge management #Marketing #Process management #Social media #Social media analytics #Sustainability #Technology Adoption and User Behaviour #Web 2.0 #Web service #World Wide Web

paper · open access · doi:10.1016/j.indmarman.2019.04.005

published in Industrial Marketing Management 86, 163-179 (Elsevier BV)

openalex publication_date 2019/04/23 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/23

Citations

• Users of the world, unite! The challenges and opportunities of Social Media
• Social media: The new hybrid element of the promotion mix
• Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
• Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning
• Social media? Get serious! Understanding the functional building blocks of social media

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