Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning

2018/08/11 by Sommer Kapitan, Ann-Marie Kennedy, Ann‐Marie Kennedy +1 · 101 citations
Business, Management and Accounting · #Business #Corporate Social Responsibility Reporting #Economics #Environmental Sustainability in Business #Environmental economics #Marketing #Operationalization #Scale (ratio) #Supply chain #Sustainability #Sustainability organizations #Sustainable Supply Chain Management

paper · doi:10.1016/j.indmarman.2018.08.003

published in Industrial Marketing Management 76, 84-97 (Elsevier BV)

openalex publication_date 2018/08/11 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Citations

• A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY.

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