Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

2012/02/22 by Pierre Berthon, Pierre R. Berthon, Leyland F. Pitt +3 · 1,093 citations
Decision Sciences · Social Sciences · #Bureaucracy #Business #Context (archaeology) #Digital Marketing and Social Media #Face (sociological concept) #Function (biology) #Government (linguistics) #Knowledge Management and Sharing #Marketing #Political science #Politics #Public relations #Social media #Sociology #Technology Adoption and User Behaviour #Value (mathematics)

paper · open access · doi:10.1016/j.bushor.2012.01.007

published in Business Horizons 55(3), 261-271 (Elsevier BV)

openalex publication_date 2012/02/22 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25

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