2024/04/12 by Hamid Khobzi, Ana Isabel Canhoto, Mohammad Sadegh Ramezani · 12 citations
Business, Management and Accounting · Computer Science · Social Sciences · #Blockchain Technology Applications and Security #Business #Computer science #Content (measure theory) #Economics #FinTech, Crowdfunding, Digital Finance #Internet privacy #Media content #Moderation #Monetization #Multimedia #Political science #Privacy, Security, and Data Protection #Relevance (law) #Social media #User-generated content #World Wide Web
paper · doi:10.1016/j.bushor.2024.04.010
published in Business Horizons 68(1), 109-120 (Elsevier BV)
openalex publication_date 2024/04/12 · openalex created_date 2024/04/13 · openalex updated_date 2026/07/25
Social media have become an important channel and source of income for content creators. However, the owners of centralized social media platforms may engage in practices and make decisions related to (1) monetization, (2) content moderation, and (3) privacy and security, which may be detrimental to content creators’ earning potential and long-term success. This paper investigates the extent to which new types of social media platforms may address those three challenges due to their decentralized nature. Specifically, we analyze the potential and limitations of federated vs. blockchain-based social media platforms as platforms for content creators and provide recommendations for content creators. Given the role of user-generated content in the success of social media platforms, we also provide directions for research and development of decentralized social media to increase their relevance for content creators.