Taking a global view on brand post popularity: Six social media brand post practices for global markets

2017/07/04 by Hsin-Chen Lin, Hsin‐Chen Lin, Hepsi Swarna +1 · 84 citations
Psychology · Social Sciences · #Advertising #Brand awareness #Brand management #Business #Collectivism #Context (archaeology) #Digital Marketing and Social Media #Economics #Hofstede's cultural dimensions theory #Individualism #Knowledge Management and Sharing #Marketing #Personalization #Political science #Popularity #Psychology #Social Media and Politics #Social media #Social psychology #Uncertainty avoidance

paper · doi:10.1016/j.bushor.2017.05.006

published in Business Horizons 60(5), 621-633 (Elsevier BV)

openalex publication_date 2017/07/04 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/23

Citations

• Users of the world, unite! The challenges and opportunities of Social Media

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