Hans Baumgartner
- Assessing Measurement Invariance in Cross‐National Consumer Research
1998/06/01 by Jan‐Benedict E.M. Steenkamp, Jan‐Benedict E. M. Steenkamp, Hans Baumgartner · 40 citations
Business, Management and Accounting · Agricultural and Biological Sciences · #Consumer Behavior in Brand Consumption and Identification #Organic Food and Agriculture #Wine Industry and Tourism
- Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
2017/04/10 by John Hulland, Hans Baumgartner, Keith Marion Smith · 12 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies
- Socially Desirable Response Tendencies in Survey Research
2010/03/08 by Jan-Benedict E.M. Steenkamp, Martijn G. De Jong, Martijn G. de Jong +1 · 5 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Social and Intergroup Psychology #Customer Service Quality and Loyalty
- Applications of structural equation modeling in marketing and consumer research: A review
1996/04/01 by Hans Baumgartner, Christian Homburg · 3 citations
Business, Management and Accounting · #Consumer Market Behavior and Pricing #Customer Service Quality and Loyalty #Wine Industry and Tourism
- The biasing effect of common method variance: some clarifications
2021/01/06 by Hans Baumgartner, Bert Weijters, Rik Pieters · 4 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification
- The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
2013/04/26 by Bert Weijters, Maggie Geuens, Hans Baumgartner · 1 citation
Social Sciences · Psychology · #Social and Intergroup Psychology #Behavioral Health and Interventions