Jan-Benedict E.M. Steenkamp
- Socially Desirable Response Tendencies in Survey Research
2010/03/08 by Jan-Benedict E.M. Steenkamp, Martijn G. De Jong, Martijn G. de Jong +1 · 30 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Social and Intergroup Psychology #Customer Service Quality and Loyalty