Maggie Geuens

1. Motivated Consumer Innovativeness: Concept, measurement, and validation
   2010/09/20 by Bert Vandecasteele, Maggie Geuens · 2 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Environmental Sustainability in Business
2. The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
   2013/04/26 by Bert Weijters, Maggie Geuens, Hans Baumgartner · 1 citation
   Social Sciences · Psychology · #Social and Intergroup Psychology #Behavioral Health and Interventions
3. How and when do virtual influencers positively affect consumer responses to endorsed brands?
   2024/10/01 by Barbara Kobuszewki Volles, Jaewoo Park, Anneleen Van Kerckhove +1 · 1 citation