Harald J. van Heerde

1. The Long-Term Effect of Marketing Strategy on Brand Sales
   2010/09/15 by M. Berk Ataman, Harald J. van Heerde, Harald J. Van Heerde +1 · 9 citations
   Business, Management and Accounting · Decision Sciences · #Consumer Market Behavior and Pricing #Innovation Diffusion and Forecasting #Consumer Behavior in Brand Consumption and Identification
2. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
   2007/01/01 by Jorna Leenheer, Leenheer, J, van Heerde, HJ +5 · 5 citations
   Business, Management and Accounting · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty
3. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
   2022/09/13 by Peter N. Golder, Marnik G. Dekimpe, Jake T. An +4 · 8 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Management and Marketing Education #Consumer Market Behavior and Pricing