Marnik G. Dekimpe

1. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
   2022/09/13 by Peter N. Golder, Marnik G. Dekimpe, Jake T. An +4 · 8 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Management and Marketing Education #Consumer Market Behavior and Pricing
2. The Category-Demand Effects of Price Promotions
   2001/02/01 by Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps +1 · 1 citation
   Business, Management and Accounting · Decision Sciences · Economics, Econometrics and Finance · #Consumer Market Behavior and Pricing #Economics of Agriculture and Food Markets #Innovation Diffusion and Forecasting
3. When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics
   2019/07/15 by Nick Bombaij, Nick J.F. Bombaij, Marnik G. Dekimpe · 2 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty