Harald J. Van Heerde

1. The Long-Term Effect of Marketing Strategy on Brand Sales
   2010/09/15 by M. Berk Ataman, Harald J. van Heerde, Harald J. Van Heerde +1 · 9 citations
   Business, Management and Accounting · Decision Sciences · #Consumer Market Behavior and Pricing #Innovation Diffusion and Forecasting #Consumer Behavior in Brand Consumption and Identification