van Heerde, HJ

1. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
   2007/01/01 by Jorna Leenheer, Leenheer, J, Harald J. van Heerde +5 · 5 citations
   Business, Management and Accounting · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty