Frank R. Kardes

1. The Role of Customer Gratitude in Relationship Marketing
   2009/08/05 by Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff +2 · 17 citations
   Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Psychology of Social Influence #Consumer Behavior in Brand Consumption and Identification
2. The median split: Robust, refined, and revived
   2015/07/03 by Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes +3 · 1 citation
   Decision Sciences · Mathematics · #Advanced Statistical Methods and Models #Reliability and Agreement in Measurement #Statistical Methods and Bayesian Inference