Dawn Iacobucci

1. Structural equations modeling: Fit Indices, sample size, and advanced topics
   2009/10/03 by Dawn Iacobucci · 11 citations
   Decision Sciences · Psychology · #Behavioral Health and Interventions #Behavioral and Psychological Studies #Psychometric Methodologies and Testing
2. A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions
   2007/04/01 by Dawn Iacobucci, Neela Saldanha, Xiaoyan Deng · 9 citations
   Psychology · #Behavioral Health and Interventions #Behavioral and Psychological Studies #Cognitive and psychological constructs research
3. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
   2010/10/01 by C. Whan Park, C.W. Park, Deborah J. MacInnis +5 · 28 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media
4. The median split: Robust, refined, and revived
   2015/07/03 by Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes +3 · 1 citation
   Decision Sciences · Mathematics · #Advanced Statistical Methods and Models #Reliability and Agreement in Measurement #Statistical Methods and Bayesian Inference