Cheryl Burke Jarvis

1. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
   2003/09/01 by Cheryl Burke Jarvis, Cheryl Burke Jarvis, Scott MacKenzie +3 · 47 citations
   Business, Management and Accounting · #Consumer Market Behavior and Pricing #Customer Service Quality and Loyalty #Wine Industry and Tourism
2. The Role of Customer Gratitude in Relationship Marketing
   2009/08/05 by Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff +2 · 13 citations
   Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Psychology of Social Influence #Consumer Behavior in Brand Consumption and Identification