Robert W. Palmatier

1. Review articles: purpose, process, and structure
   2017/10/02 by Robert W. Palmatier, Mark B. Houston, John Hulland · 21 citations
   Business, Management and Accounting · #Customer Service Quality and Loyalty
2. Creating Effective Online Customer Experiences
   2018/12/04 by Alexander Bleier, Colleen M. Harmeling, Robert W. Palmatier · 19 citations
   Social Sciences · Decision Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Technology Adoption and User Behaviour #Consumer Behavior in Brand Consumption and Identification
3. The Role of Customer Gratitude in Relationship Marketing
   2009/08/05 by Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer Bechkoff +2 · 13 citations
   Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Psychology of Social Influence #Consumer Behavior in Brand Consumption and Identification
4. Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
   2007/08/08 by Robert W. Palmatier, Lisa K. Scheer, Mark B. Houston +2 · 1 citation
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media