Colleen M. Harmeling

1. Creating Effective Online Customer Experiences
   2018/12/04 by Alexander Bleier, Colleen M. Harmeling, Robert W. Palmatier · 19 citations
   Social Sciences · Decision Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Technology Adoption and User Behaviour #Consumer Behavior in Brand Consumption and Identification
2. Toward a theory of customer engagement marketing
   2016/12/15 by Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold +1 · 4 citations
   Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification
3. Beyond anger: A deeper look at consumer animosity
   2015/02/12 by Colleen M Harmeling, Colleen M. Harmeling, Peter Magnusson +1 · 1 citation
   Psychology · Business, Management and Accounting · #Emotions and Moral Behavior #Consumer Behavior in Brand Consumption and Identification #Cultural Differences and Values