Beyond anger: A deeper look at consumer animosity

2015/02/12 by Colleen M. Harmeling, Colleen M Harmeling, Peter Magnusson +1 · 1 citation
Psychology · Business, Management and Accounting · #Emotions and Moral Behavior #Consumer Behavior in Brand Consumption and Identification #Cultural Differences and Values

paper · doi:10.1057/jibs.2014.74

Citations

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
• Relations among emotion, appraisal, and emotional action readiness.
• Common method biases in behavioral research: A critical review of the literature and recommended remedies.

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• Knowledge structure in product- and brand origin–related research