Knowledge structure in product- and brand origin–related research

2021/01/16 by Saeed Samiee, Brian R. Chabowski
Business, Management and Accounting · Agricultural and Biological Sciences · #Consumer Behavior in Brand Consumption and Identification #Wine Industry and Tourism #Culinary Culture and Tourism

paper · doi:10.1007/s11747-020-00767-7

Citations

• Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects
• Beyond anger: A deeper look at consumer animosity
• A Meta-Analysis of Country-of-Origin Effects
• Multidimensional Scaling by Optimizing Goodness of Fit to a Nonmetric Hypothesis