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Leyland Pitt

  1. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
    2012/02/22 by Pierre R. Berthon, Pierre Berthon, Leyland F. Pitt +3 · 12 citations
    Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Technology Adoption and User Behaviour
  2. Confronting indifference toward truth: Dealing with workplace bullshit
    2020/02/07 by Ian P. McCarthy, David Hannah, David R. Hannah +4 · 2 voices · 7 citations
    Social Sciences · Psychology · Decision Sciences · #Misinformation and Its Impacts #Leadership, Courage, and Heroism Studies #Ethics in Business and Education
  3. Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
    2009/11/01 by Pierre Berthon, Leyland Pitt, Michael Parent +2 · 5 citations
    Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification
  4. This Place Is Full of It: Towards an Organizational Bullshit Perception Scale
    2020/12/03 by Caitlin Ferreira, David R. Hannah, Ian P. McCarthy +2 · 1 voice · 2 citations
    Social Sciences · Decision Sciences · #Misinformation and Its Impacts #Ethics in Business and Education #Workplace Violence and Bullying