Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

2012/02/22 by Pierre Berthon, Pierre R. Berthon, Leyland F. Pitt +3 · 11 citations
Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Technology Adoption and User Behaviour

paper · doi:10.1016/j.bushor.2012.01.007

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