Pierre Berthon

1. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
   2012/02/22 by Pierre Berthon, Pierre R. Berthon, Leyland Pitt +3 · 12 citations
   Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Technology Adoption and User Behaviour
2. Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
   2009/11/01 by Pierre Berthon, Leyland Pitt, Michael Parent +2 · 5 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification