Pierre R. Berthon

1. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
   2012/02/22 by Pierre Berthon, Pierre R. Berthon, Leyland F. Pitt +3 · 11 citations
   Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Technology Adoption and User Behaviour