Digital marketing and social media: Why bother?

2014/08/13 by Maria Teresa Pinheiro Melo Borges Tiago, María Teresa Borges Tiago, José Manuel Cristóvão Veríssimo +1 · 9 citations
Social Sciences · Decision Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Technology Adoption and User Behaviour #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.bushor.2014.07.002

Citations

• Users of the world, unite! The challenges and opportunities of Social Media
• Social media: The new hybrid element of the promotion mix
• Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

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