- Communicating Brands in Television Advertising
2020/02/13 by Norris I. Bruce, Maren Becker, Werner Reinartz · 4 citations
Business, Management and Accounting · Mathematics · Psychology · Social Sciences · #Advertising #Brand awareness #Business #Cognitive psychology #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Digital Marketing and Social Media #Elaboration likelihood model #Logo (programming language) #Marketing #Mathematics #Persuasion #Product (mathematics) #Product category #Psychology #Salience (neuroscience) #Sensory cue #Social psychology
- Semi‐automatic color analysis for brand logos
2013/11/04 by Christoph Bartneck, Adrian Clark · 1 citation
Agricultural and Biological Sciences · Business, Management and Accounting · Engineering · Psychology · #Artificial intelligence #Color perception and design #Computer graphics (images) #Computer science #Consumer Packaging Perceptions and Trends #Data mining #Engineering #Engineering drawing #Graphic design #Graphics #Human–computer interaction #Logo (programming language) #Logos Bible Software #Multimedia #Programming language #Relation (database) #Sensory Analysis and Statistical Methods #Software
- Signaling Status with Luxury Goods: The Role of Brand Prominence
2010/07/01 by Young Jee Han, Joseph C. Nunes, Xavier Drèze · 25 citations
Business, Management and Accounting · Mathematics · Psychology · Social Sciences · #Advertising #Brand awareness #Brand equity #Brand preference #Business #Computer science #Construct (python library) #Consumer Behavior in Brand Consumption and Identification #Economics #Evolutionary Psychology and Human Behavior #Logo (programming language) #Luxury goods #Marketing #Mathematics #Microeconomics #Preference #Product (mathematics) #Social and Intergroup Psychology
- Logo colour and differentiation: A new application of environmental colour mapping
2010/02/24 by Zena O’Connor · 2 citations
Psychology · Business, Management and Accounting · Engineering · #Color perception and design #Consumer Packaging Perceptions and Trends #Multisensory perception and integration #Logo (programming language) #Process (computing) #Logos Bible Software #Computer science #Similarity (geometry) #Task (project management) #Key (lock) #Artificial intelligence #Engineering #Image (mathematics) #Systems engineering