Joseph C. Nunes
- Signaling Status with Luxury Goods: The Role of Brand Prominence
2010/07/01 by Young Jee Han, Joseph C. Nunes, Xavier Drèze · 22 citations
Business, Management and Accounting · Psychology · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Evolutionary Psychology and Human Behavior #Social and Intergroup Psychology
- The Concept of Authenticity: What It Means to Consumers
2021/02/09 by Joseph C. Nunes, Andrea Ordanini, Gaia Giambastiani · 9 citations
Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Wine Industry and Tourism #Customer Service Quality and Loyalty