Andrea Ordanini

1. The Concept of Authenticity: What It Means to Consumers
   2021/02/09 by Joseph C. Nunes, Andrea Ordanini, Gaia Giambastiani · 9 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Wine Industry and Tourism #Customer Service Quality and Loyalty
2. Fueling innovation management research: Future directions and five forward‐looking paths
   2024/07/29 by Jelena Spanjol, Charles H. Noble, Markus Baer +20 · 1 citation