Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization

2005/01/01 by Andrea Morales, Andrea C. Morales, Barbara E. Kahn +2 · 2 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty

paper · doi:10.1016/j.jretai.2005.03.007

Citations

• Family resemblances: Studies in the internal structure of categories
• Basic objects in natural categories
• Perception in chess

Cited by

• Using Visual Design to Improve Customer Perceptions of Online Assortments
• Organizing Products with Complements versus Substitutes: Effects on Store Preferences as a Function of Effort and Assortment Perceptions