Organizing Products with Complements versus Substitutes: Effects on Store Preferences as a Function of Effort and Assortment Perceptions

2014/12/04 by Kristin Diehl, Erica van Herpen, Cait Lamberton
Business, Management and Accounting · Decision Sciences · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Technology Adoption and User Behaviour

paper · doi:10.1016/j.jretai.2014.10.003

Citations

• Situational price sensitivity: the role of consumption occasion, social context and income
• Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
• Shelf management and space elasticity