Situational price sensitivity: the role of consumption occasion, social context and income

2003/01/01 by Kirk L Wakefield, Kirk L. Wakefield, J. Jeffrey Inman +1 · 6 citations
Business, Management and Accounting · Decision Sciences · #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification #Innovation Diffusion and Forecasting

paper · doi:10.1016/j.jretai.2003.09.004

Citations

• A Theory of Social Comparison Processes

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