Kirk L Wakefield

1. Situational price sensitivity: the role of consumption occasion, social context and income
   2003/01/01 by Kirk L Wakefield, Kirk L. Wakefield, J. Jeffrey Inman +1 · 6 citations
   Business, Management and Accounting · Decision Sciences · #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification #Innovation Diffusion and Forecasting