Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

2020/11/23 by Álvaro Garrido-Morgado, Óscar González-Benito, Óscar González‐Benito +3 · 1 citation
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.jretai.2020.10.005

Citations

• Situational price sensitivity: the role of consumption occasion, social context and income
• The Future of Retailing

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