Óscar González‐Benito

1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?
   2020/11/23 by Álvaro Garrido-Morgado, Óscar González-Benito, Óscar González‐Benito +3 · 1 citation
   Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification