Using Visual Design to Improve Customer Perceptions of Online Assortments

2016/12/20 by Barbara E. Kahn · 1 citation
Psychology · Business, Management and Accounting · #Color perception and design #Consumer Behavior in Brand Consumption and Identification #Creativity in Education and Neuroscience

paper · doi:10.1016/j.jretai.2016.11.004

Citations

• Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
• Shelf management and space elasticity

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