Barbara E. Kahn

1. There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making
   1995/09/01 by Deborah J. Mitchell, Barbara E. Kahn, Susan C. Knasko · 6 citations
   Neuroscience · Business, Management and Accounting · Economics, Econometrics and Finance · #Olfactory and Sensory Function Studies #Environmental Sustainability in Business #Economic and Environmental Valuation
2. Effect of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences
   2009/05/11 by David Grande, Dominick L. Frosch, Andrew W. Perkins +2 · 26 citations
   Pharmacology, Toxicology and Pharmaceutics · Business, Management and Accounting · #Pharmaceutical industry and healthcare #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing
3. Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization
   2005/01/01 by Andrea Morales, Andrea C. Morales, Barbara E. Kahn +2 · 2 citations
   Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty
4. Using Visual Design to Improve Customer Perceptions of Online Assortments
   2016/12/20 by Barbara E. Kahn · 1 citation
   Psychology · Business, Management and Accounting · #Color perception and design #Consumer Behavior in Brand Consumption and Identification #Creativity in Education and Neuroscience