Theorizing inconsistent media selection in the digital environment

2021/05/12 by Marco Gui, James Shanahan, Mina Tsay‐Vogel · 1 citation
Decision Sciences · Psychology · Social Sciences · #Artificial intelligence #Behavioral economics #Cognitive psychology #Computer science #Digital Marketing and Social Media #Digital media #Economics #Epistemology #Media Influence and Politics #Media use #Microeconomics #Phenomenon #Positive economics #Psychology #Salient #Selection (genetic algorithm) #Social psychology #Sociology #Technology Adoption and User Behaviour

paper · doi:10.1080/01972243.2021.1922565

openalex publication_date 2021/05/12 · openalex created_date 2025/10/10 · openalex updated_date 2026/03/06

Abstract

Choice inconsistency has long been studied in behavioral economics. In this article we critically review theories of media choice, showing that they have not explicitly dealt with this phenomenon. Although digitalization has recently made it more salient, the communication literature on inconsistent choice still remains highly fragmented. We draw on behavioral economics literature to address blind spots in our theorization of inconsistent media selection.

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Cited by

• Dynamic inconsistency [wikipedia]

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