Relations Between Gratifications Sought and Obtained

1980/04/01 by Philip Palmgreen, Lawrence A. Wenner, J.D. Rayburn · 5 citations
Arts and Humanities · Psychology · Social Sciences · #Advertising #Business #Computer science #Conceptualization #Evening #Media Influence and Health #Media Studies and Communication #Media, Gender, and Advertising #Political science #Psychology #Respondent #Social media #Social psychology #Uses and gratifications theory

paper · doi:10.1177/009365028000700202

openalex publication_date 1980/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/15

Abstract

This study investigated the relationship between gratifications sought (GS) from television news and gratifications obtained (GO) from network evening news programs Each GS correlated moderately to strongly with its corre sponding GO for the respondent's most-watched program. Correlations between each GS and noncorresponding GOs were generally much lower. In addition, the degree of dependence on a particular program was posi tively related to the strength of the GS versus GO relationship. The differ ences in the GS and GO factor structures appear attributable to medium and program content characteristics. The findings indicate considerable promise for a sought versus obtained conceptualization of uses and gratifi cations.

Citations

• Mass Communication and Para-Social Interaction
• The Role of Theory in Uses and Gratifications Studies
• Investigating the Assumptions of Uses and Gratifications Research

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• Uses and gratifications theory [wikipedia]