Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption

2021/11/12 by Shuo Zhang, Tat Y. Chan, Tat Chan +2
Business, Management and Accounting · Social Sciences · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Digital Marketing and Social Media

paper · doi:10.1287/mksc.2021.1318

openalex publication_date 2021/11/12 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/16

Abstract

This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.

Citations

• Paying Not to Go to the Gym
• Time Discounting and Time Preference: A Critical Review
• Myopia and Inconsistency in Dynamic Utility Maximization

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