Development of B2B marketing theory

2013/04/01 by Amjad Hadjikhani, Peter LaPlaca, Peter J. LaPlaca · 1 citation
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.indmarman.2013.03.011

Citations

• The B2B Agenda: The current state of B2B marketing and a look ahead
• The Strength of Weak Ties

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