The B2B Agenda: The current state of B2B marketing and a look ahead

2013/03/15 by Fred Wiersema · 6 citations
Social Sciences · #Digital Marketing and Social Media

paper · doi:10.1016/j.indmarman.2013.02.015

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• The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
• The B2B Knowledge Gap
• Linking customer big data analytics to firm performance: evidence from B2B organizations in an emerging market context. [europepmc]
• Sales and marketing automation in the post-Covid-19 scenario: value drivers in B2B relationships [europepmc]