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How to develop original, courageous ideas in business marketing research

2020/04/22 by Adam Lindgreen, C. Anthony Di Benedetto, Florian Kock +1
Decision Sciences · Business, Management and Accounting · #Ethics in Business and Education #Corporate Identity and Reputation #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.indmarman.2020.04.011

Citations