Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention

2020/10/14 by Ganesh Dash, Kip Kiefer, Justin Paul · 1 citation
Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty

paper · doi:10.1016/j.jbusres.2020.10.016

openalex publication_date 2020/10/14 · crossref created 2020/10/14 · crossref issued 2021/01/01 · crossref published 2021/01/01 · crossref published-print 2021/01/01 · crossref deposited 2025/09/27 · openalex created_date 2025/10/10 · crossref indexed 2026/07/24 · openalex updated_date 2026/07/28

Citations

• Brand Equity as a Signaling Phenomenon
• Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
• Brand Credibility, Brand Consideration, and Choice
• Digital marketing and social media: Why bother?
• A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
• Where Consumers Diverge from Others: Identity Signaling and Product Domains
• Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
• Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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