Brand Equity as a Signaling Phenomenon

1998/01/01 by Tülin Erdem, Joffre Swait, Joffre Swait́ · 6 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Digital Marketing and Social Media

paper · doi:10.1207/s15327663jcp0702_02

openalex publication_date 1998/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01

Citations

• The Informational Role of Warranties and Private Disclosure about Product Quality
• An Evaluation Cost Model of Consideration Sets
• Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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