Customer engagement: the construct, antecedents, and consequences

2016/06/11 by Anita Pansari, Vikas Kumar, V. Kumar · 1,715 citations
Business, Management and Accounting · Psychology · Social Sciences · #Business #Computer science #Construct (python library) #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Customer engagement #Customer retention #Customer satisfaction #Customer value #Digital Marketing and Social Media #Economics #Marketing #Microeconomics #Product (mathematics) #Psychology #Service (business) #Service quality #Social connectedness #Social psychology #Value (mathematics)

paper · doi:10.1007/s11747-016-0485-6

published in Journal of the Academy of Marketing Science 45(3), 294-311 (Springer Science+Business Media)

openalex publication_date 2016/06/11 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

Citations

• Whence Consumer Loyalty?
• The Role of Emotions in Marketing
• Contact employees: Relationships among workplace fairness, job satisfaction and prosocial service behaviors
• Cultivating Service Brand Equity
• Competitive Advantage through Engagement
• A Model for Predictive Measurements of Advertising Effectiveness
• Development and validation of brief measures of positive and negative affect: The PANAS scales.
• A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

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