Whence Consumer Loyalty?
1999/01/01 by Richard L. Oliver · 6,966 citations
Business, Management and Accounting · #Advertising #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Consumer satisfaction #Customer Service Quality and Loyalty #Loyalty #Marketing #Relation (database)
paper · doi:10.2307/1252099
published in Journal of Marketing 63, 33 (SAGE Publishing)
openalex publication_date 1999/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06
Abstract
Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...
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