Cultivating Service Brand Equity

2000/01/01 by Leonard L. Berry, L. L. Berry · 1,715 citations
Business, Management and Accounting · Social Sciences · #Advertising #Brand equity #Brand extension #Brand management #Business #Consumer Behavior in Brand Consumption and Identification #Cornerstone #Corporate branding #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Marketing #Product (mathematics) #Service (business) #Service design #Service guarantee #Service provider

paper · doi:10.1177/0092070300281012

published in Journal of the Academy of Marketing Science 28(1), 128-137 (Springer Science+Business Media)

openalex publication_date 2000/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

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