Joseph R. Priester

1. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
   2010/10/01 by C.W. Park, C. Whan Park, Deborah J. Macinnis +5 · 27 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media
2. Individual Versus Group Interest Violation: Surprise as a Determinant of Argument Scrutiny and Persuasion
   2001/08/01 by Richard E. Petty, Monique A. Fleming, Joseph R. Priester +1 · 2 citations
   Social Sciences · Psychology · #Social and Intergroup Psychology #Cultural Differences and Values #Behavioral Health and Interventions