Deborah J. Macinnis

1. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
   2010/10/01 by C.W. Park, C. Whan Park, Deborah J. MacInnis +5 · 2 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media
2. The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads
   1991/09/01 by Deborah J. Macinnis, Deborah J. MacInnis, C. Whan Park · 1 citation
   Business, Management and Accounting · Psychology · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Color perception and design