Richard E. Petty
- Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
1983/09/01 by Richard E. Petty, John T. Cacioppo, David Schumann +1 · 36 citations
Social Sciences · Business, Management and Accounting · Arts and Humanities · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Media Influence and Health
- Using social and behavioural science to support COVID-19 pandemic response
2020/04/30 by Jay Joseph Van Bavel, Jay J. Van Bavel, Katherine Baicker +44 · 44 citations
Psychology · #Behavioral Health and Interventions #COVID-19 and Mental Health #Cultural Differences and Values
- The Efficient Assessment of Need for Cognition
1984/06/01 by John T. Cacioppo, Richard E. Petty, Chuan Feng Kao · 5 citations
- Source factors in persuasion: A self-validation approach
2009/02/01 by Pablo Briñol, Richard E. Petty · 4 citations
Arts and Humanities · Psychology · Social Sciences · #Communication in Education and Healthcare #Media Influence and Health #Social and Intergroup Psychology
- Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior
1992/01/01 by Curtis P. Haugtvedt, Richard E. Petty, John T. Cacioppo · 3 citations
Business, Management and Accounting · Psychology · Social Sciences · #Behavioral Health and Interventions #Consumer Behavior in Brand Consumption and Identification #Social and Intergroup Psychology
- The impact of perceived message complexity and need for cognition on information processing and attitudes
2009/04/18 by Ya Hui Michelle See, Richard E. Petty, Lisa Evans +1 · 3 citations
Psychology · Social Sciences · #Behavioral Health and Interventions #Cultural Differences and Values #Social and Intergroup Psychology
- Individual Versus Group Interest Violation: Surprise as a Determinant of Argument Scrutiny and Persuasion
2001/08/01 by Richard E. Petty, Monique A. Fleming, Joseph R. Priester +1 · 2 citations
Social Sciences · Psychology · #Social and Intergroup Psychology #Cultural Differences and Values #Behavioral Health and Interventions
- A Validity-Based Framework for Understanding Replication in Psychology
2020/07/27 by Leandre R. Fabrigar, Duane T. Wegener, Richard E. Petty · 1 voice · 4 citations
Psychology · #Behavioral Health and Interventions #Cultural Differences and Values #Mental Health Research Topics
- Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model
2021/08/23 by Mark W. Susmann, Mengran Xu, Jason K. Clark +8 · 1 citation
Arts and Humanities · Psychology · Social Sciences · #Cultural Differences and Values #Media Influence and Health #Misinformation and Its Impacts
- Central and peripheral routes to persuasion: An individual difference perspective.
1986/11/01 by John T. Cacioppo, Richard E. Petty, Chuan Feng Kao +1 · 1 citation
Psychology · #Cultural Differences and Values #Behavioral Health and Interventions #Communication in Education and Healthcare
- What is unique about acceptance and correction of misinformation? Insights from work on attitudes, persuasion, and beyond.
2024/12/01 by Richard E. Petty · 1 voice · 1 citation
Social Sciences · #Misinformation and Its Impacts